Communication is the key.
Aptly said but what remains unsaid is - how to communicate. Communicate in itself puts "U" before "I". Such a beautiful depiction always consider the other person before oneself.
Sales completely revolves around this concept. The more one puts the customer at front more easy it is to convert the sale. Listen to the customer so one gets to know the need of the customer. One should never intend on making other listen instead should observe the unsaid. When one listens with intent and then tries to communicate, not answer, one truly develops lasting relationships.
So to summarise the gold coins are -
Observe even more
Give a good experience
Participating in Half Marathon Blogging Challenge with Blogchatter