The Brand. The identity.
Every organisation struggles in the beginning. Infact struggles may come up anytime for any organisation. But they help in creating The Brand.
Sales has never been easy and will never be. It's just that attaching a brand name lends a lot of credibility to it which in result facilitates selling.
It takes a long, long time to create a brand. Over a period of time when the brand is established it is not just the name but how and what one gets as an experience. It becomes the IDENTITY of the brand - the all encompassing. It may mean different things for different people but the value is same for all.
Above all one has to remember that no matter it is a new brand or a well established one, it has to be handled with care and every sale should add to it.
Participating in Half Marathon Blogging Challenge with Blogchatter