A picture speaks more than a 1000 words.
Depicting a story with an image is always powerful and so is trying to create images.
Talking about sales, service sales to be precise, it is very important to create images in the customer's mind to make a deeper connection. Selling of services is harder as one can't quantify anything or showcase the service quality. In such a case if one uses imagination and tries to create image in customer's mind by correlating the same with anything of relevance to the customer it leaves an impression.
Best of all everyone loves to imagine because imagination can be anything and everything that one actually desires.
Participating in Half Marathon Blogging Challenge with Blogchatter