Book review : Marketing Chronicles By Nimish V. Dwivedi

I am a marketing professional and creativity, thinking new ideas are important traits for any marketing professional. We always have our thinking hats on, thinking and observing all the time.

There are moments when ideas smoothly flow one after the other like calm waters. And times when we are stuck. At such times, we seek refuge under old instances and cases.

Marketing Chronicles By Nimish V. Dwivedi is one such book which one can use for such situations.

Marketing Chronicles treads from the pre-smartphone era to the post-smartphone era. It uses examples of various brands across segments and sectors to describe the brilliance that followed or the failures that occurred.

Nimish has used these examples to make the reader think.

He has written the book in the most simplest form ever. He has used his own experience of residing in different countries and suggested some brilliant ideas that can be used to make our everyday lives better. The book is divided into short chapters based on the significance and the year of occurrence.

I am a firm believer of the theory - customer service is the core of any company and so my favorite chapter is factoring in first impressions to create brand loyalty.

The book is an amazing compendium and one readily starts liking the rhythm from the beginning. it is a perfect combination of theories and examples. It is an insightful and enjoyable read for any student or young marketing professional. Though for a seasoned marketing professional, given the experience and awareness, this book may seem less interesting at certain places.

Apart from certain typos and grammatical errors, for the content, I'll rate it a 4 out of 5 for being a simple and very useful guide for the upcoming marketers. 

Book Blurb : A compendium of Global and Local marketing insights from the pr-smartphone and post-smartphone eras.

About the author : Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing India outside in. Having graduated with a marketing major from one of India's top business schools - Jamnalal Bajaj Institute of Management Studies, Nimish has had the privilege of working with and learning from some of the best marketing professionals in the industry. Starting his career fresh out of campus as an Executive Trainee at Asian Paints, Nimish has worked in senior leadership roles at Citibank, Standard Chartered, Paypal, Mashreq Bank and is currently the Business Director Cards and Payments at VP Bank - FE Credit based in Vietnam.