Book review : We are like that only: Understanding the logic of consumer India By Rama Bijapurkar

For all the people involved in marketing, business development, customer service, "We are like that only" will catch attention for sure.

Honestly I also picked it up for the same reason, to get some new insight into the Indian consumer.

The book was first published in 2007 and hence the content, though standing true, has changed as well.

Nonetheless the book is interesting if you are involved in the market. The author has given great facts and figures to work on and dissected the entire Indian consumer market. She has quoted good number of easy to understand examples to get her point through.

The language is simple and easy. The chapters are of optimum length. Ample of examples and facts to share, the author herself has helped many corporates and being a faculty to B-School students. 

It is a fantastic read for students as well as young professionals. I won't say "We are like that only" is a must read, as many things mentioned are discussed in marketing and consumer behavior classes. But surely "We are like that only" goes deeper into understanding the Indian market and the consumer dynamics.

I'll rate it a 4/5.