Taking a cue from last post, selling does mimic relationships. If everything takes time and nurturing, so comes another important issue listening.
Most often couples fight over not listening to each other or not giving importance to what a spouse has voiced as opposed to someone else.
So is the case in selling.
One can only get through a customer if one listens. And listens with intent. Listening with intent is very important because only then can one come up with the right solution at the right time. It is the understanding of the "need" so that one's product/service fit into that mould.
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